Nowadays, social media has become extremely popular as it allows people to connect in the online world and form relationships for personal, political and business purposes. Social media is changing society, the marketplace and everyday life. Online communication on social media may be affected by a variety of social factors that impact the development of mutual relationships. Social media presents possibilities not only for business and education but also for casual conversation and acquiring information. On the other hand, there are many people who deliberately spread fake news, post false accusations or in other ways parasitize on social media misuse for personal gain. Social media users face risks every day – in the form of hoaxes, fake news or misuse of personal data.