Nowadays, social media has become extremely popular as it allows people to connect in the online world and form relationships for personal, political and business purposes. Social media is changing society, the marketplace and everyday life. Online communication on social media may be affected by a variety of social factors that impact the development of …
Change in Marketing Strategies due to New Media
Abstract: The concept of Marketing has changed with time. The first and foremost aim of marketing is to attract new customers. The second aim is to retain that customer. End of the last century witnessed a great revolution of in communication technologies. Apart from the tradition electronic media such as Radio, Television and Film, a …
Brand awareness gains wings on social media
Abstract Brand values and the communication of them to customers, has become an integral part of marketing with the rise of social media use. Using social media as an active marketing initiative has also received a huge amount of attention in the media and amongst academics alike because of its ability to connect individuals together, …