Brand awareness gains wings on social media

Abstract Brand values and the communication of them to customers, has become an integral part of marketing with the rise of social media use. Using social media as an active marketing initiative has also received a huge amount of attention in the media and amongst academics alike because of its ability to connect individuals together, …

Top ten tips for building a strong LinkedIn profile

LinkedIn is all about connecting, but before we connect, we look for what we have in common. That is the key to putting together a profile that jump-starts conversation. Think of your profile as a way to promote your brand—a professional permalink, a fixed point on the web to promote your skills, your knowledge, your …

How Is Big Data Changing Management Thinking

Abstract This paper will review how giant companies, especially in the field of technology, utilizing the big amount of data available for managers today, to improve their product or create a new one, and how manager taking decision method has changed to relay more on the data gathered from different sources. This is also known …